Burlington Northern Santa Fe Corporation unveiled new corporate and railway subsidiary logos and a new name for its railway subsidiary -- BNSF Railway Company. The corporation will retain both its name and stock exchange ticker symbol.
"During the 10 years since the merger that created BNSF, much has changed in the railroad landscape," Rose said. "BNSF has identified itself as progressive, vital, approachable and resourceful -- a strong part of the global transportation network. As we look to the future, we believe that our identity should reflect those core attributes."
The new BNSF identity will be phased in over a period of time. It will appear on locomotives and other rolling stock, stationery, signage, the BNSF Web site, logo merchandise and other promotional items.
"We are excited about this new identity as we believe it reflects our future as a leader in transportation service and innovation, as well as the growth of BNSF Railway and its contributions to the global transportation network," says Rose.